Are you wondering what’s the difference between customer experience vs user experience? Which one is more important and what do they actually mean? Keep reading!

What’s customer experience?

Customer experience (CX) is the way a customer perceives their interactions with a company. Every touchpoint a customer has with a company leaves an impression that contributes to their overall opinion of the company.

Creating a positive customer experience is important for businesses because it can lead to increased customer loyalty and repeat business.

What’s user experience?

On the other hand, user experience (UX) is how a person feels when interfacing with a system. It encompasses all aspects of the end-user’s interaction with the website. A good UX can help a company increase conversion rates, reduce support costs, and improve customer satisfaction.

So, what’s the difference between customer experience vs user experience?

What’s the difference between customer experience vs user experience?

When talking about customer experience vs user experience, it’s crucial to understand that customer experience is the overall experience that a customer has with a company, while user experience is the experience a user has while using a product or service.

The takeaway

Understanding the discrepancy between customer experience vs user experience is crucial to creating an effective business strategy.

If you want to succeed, you should take care of both UX and CX.