What is the Difference Between Remarketing vs. Retargeting?

Two closely related strategies, remarketing and retargeting, are often wielded to engage and re-engage customers. While both strategies involve reaching out to individuals who have visited a client’s website, the methods and channels they employ differ slightly. Let’s see the distinctive approaches of remarketing vs. retargeting, unraveling the tactics that businesses employ to keep their audiences captivated.

Different Engaged Customers

Remarketing, at its core, involves reaching out to customers who are already part of the client’s channels. The engagement with these customers is facilitated through direct communication channels such as SMS, email, and push notifications. This personalized outreach aims to nurture existing relationships, reminding customers of the brand’s presence and encouraging continued engagement. On the other hand, retargeting casts a wider net, encompassing any customer who has visited the client’s website. The engagement strategy, however, takes a different path. Instead of direct communication, retargeting relies on the Open Web, utilizing display ads to reconnect with users.

Difference between remarketing vs. retargeting

Remarketing vs. Retargeting: Channels of Communication

The channels of communication further distinguish these strategies. Remarketing relies on direct channels, allowing clients to communicate with their existing customer base personally. In contrast, retargeting harnesses the expansive reach of the Open Web, strategically placing display ads in front of a diverse audience beyond the client’s existing channels. So, as you can see the differences between remarketing vs. retargeting are not significant, however, it’s worth knowing them to have a chance to succeed in business.